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ITI and the Multimedia Knowledge and Social Media Analytics Lab have been accepted as associate member of the Big Data Value Association (http://www.bigdatavalue.eu/). The aim of the BDVA is to provide a platform for stakeholders from the Big Data Value community in Europe to easily access information, exchange ideas and respond to activities concerning a Big Data Value initiative that is currently taking form at EU level. As a member, ITI and MKLab will contribute to the different task forces and activities of the association.